Twitter (X) Ads can help you reach a high-intent audience quickly. This beginner-friendly guide covers campaign setup, targeting, creatives, budgets, and optimization.
Before you start
- Define your goal (awareness, engagement, website traffic, leads).
- Install the Twitter Pixel/Conversion API for tracking.
- Prepare creative assets and landing pages.
Campaign setup
- Go to Ads Manager and choose your objective.
- Set your budget and schedule.
- Select placements (Home timeline, Profiles, Search results).
Targeting options
- Demographics and locations
- Interests and follower lookalikes
- Keywords and events
- Custom audiences (website visitors, lists)
Creative best practices
- Short, clear copy with a single CTA
- Use high-contrast images or short videos (6–15s)
- Test multiple variations (A/B testing)
Bidding and budgets
- Start with automatic bidding, then switch to manual for control.
- Set daily and total budgets to manage spend.
Measure and optimize
- Track CTR, CPA, and conversions.
- Pause underperforming ads and scale winners.
- Refresh creatives to fight fatigue.
FAQ
What’s a good starting budget?
Even $10–$20/day can work for testing. Focus on learning, not perfection.
How long before I see results?
Give campaigns a few days to exit the learning phase.
Do Twitter ads need video?
No, but short videos often perform well.
Conclusion
With the right objective, precise targeting, and steady optimization, Twitter Ads can deliver consistent results. Start small, iterate quickly, and let the data guide your next move.